the sponsorship opportunity
View our brief overview of partnership benefits
What are we offering?
Ocean racing sponsorship gives scope to create long term business strategies, building solid, lasting relationships with both media and stakeholders. Consistently delivering value for money, it is an effective marketing platform and whilst many look at the boats as billboards, you can also use the partnership opportunity as a great way to create engagement with your consumers, staff or clients.
Dee's broad objective is to compete on her existing Open 60 racing yacht in the IMOCA World Championships with the primary aim being for her to achieve a podium position in the 2012 Vendée Globe solo yacht race – the most notorious race on the circuit.
Why choose ocean racing sponsorship as part of your marketing strategy?
In the current climate, we know that corporations need to ensure their marketing budgets are working hard for them and the professional, high profile sport of ocean racing presents a compelling and intelligent way of engaging people both within your organisation and audiences externally.
Spanning four years, an ocean racing campaign gives partners scope to create long-term business strategies, building solid lasting relationships with both media and stakeholders. The returns are quantifiable. Time and again ocean racing proves to consistently deliver value for money.
Team Caffari's commitment
to deliver
We develop close working relationships with our partners and are committed to delivering a successful campaign through race results and a wider programme of sponsor fulfilment.
Team Caffari ensures that the considerable experience within the team is used to maximise both sailing and commercial performance.
The Aviva Ocean Racing campaign achieved every target set by our sponsor. Each project within the campaign was run to deadline, came in under budget and the overall campaign offered a significant return on investment. For more information on Dee's previous sailing campaign log onto www.avivaoceanracing.com.
“It's a superb achievement for Caffari and an incredible feather in the cap of a project created entirely from scratch barely two years ago.”
Elaine Bunting of Yachting World magazine -
Talking on Dee's completion of the Vendée Globe.
What are the IMOCA World Championships?
The IMOCA World Championship offers an F1-style circuit of offshore and inshore races that attracts a dedicated global audience. Dee's Ocean Racing campaign will span a four year period with a points system employed to determine an annual IMOCA World Champion.
The comprehensive and well spaced series of high profile sailing events creates a frame work for building a campaign with consistent presence. The geographical diversity of the races in the circuit ensures partners can select the optimum calendar of events to fit with global communication strategies.
To discuss partnership opportunities surrounding Dee's next Ocean Racing Campaign please contact Jo Uffendell at jo@deecaffari.com or call 07966 429260.
what's in it for your brand?
- Naming rights to boat and team
The most tangible benefit of title sponsorship is the dominant branding on the boat and team assets as well as naming rights for the campaign. The corporate colours of the insurance, savings, investment company, Aviva, were carried around the oceans of the world on Dee's Open 60 yacht.
- Branding on Dee Caffari and team clothing
The human face of corporate branding is represented by Dee and her team when wearing their team kit. Effective branding sites on clothing are used to maximize exposure in the media.
- Experiential sailing days
Sponsors have access to the Open 60 racing yacht for corporate sailing days, tours and media activities. Access this close in international sports is a rarity - guided tours and sailing aboard the race boat is a priceless experience for guests.
- Personal appearances
Dee is a fantastic brand ambassador and role model, being equally comfortable addressing a room of CEO's in a corporate environment as she is engaging with children as part of an education programme.
- Invitations to...
As spectator appeal increases, so does race village footfall. Offering the public a chance to engage in a variety of activities and interactive zones, the race village represents an excellent customer relationship marketing opportunity.
- Use of Dee Caffari's image
Media coverage data
In the lead up to and during the last Vendée Globe race, nearly 1400 articles were published relating to Dee Caffari and her Aviva Ocean Racing campaign. 84% of Aviva Ocean Racing's reach figures came from national press or TV broadcast.
On completion of the Vendée Globe, Dee made the front page of the Times and also featured in other high readership publications such as the Sunday Times and Daily Telegraph
The sailing audience
- Predominantly ABC1 socio-economic audience
- Relatively even gender split 60/40 male to female
- Over 1 million UK residents involved with water sports activities
Source: SMS across UK, France, Germany, Sweden and USA and BMF, 2008
